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AWS Media Kit
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 EACH MONTH AWS LOGS MORE THAN 150,000* VISITS!
 
Why Advertise on AWS?
No single Website represents or reaches such a full spectrum of industry professionals as AWS. Through integrated programs the AWS Website, AWS.org, delivers the information and opportunities of welding to an evolving global community. Our distinctive position affords insightful representation of the industry with special focus on meeting its varied and changing needs.

For information on everything from certification to specification; welding helmets to welding manufacturers; welding magazines to welding bridges, the welding industry looks to AWS -- THE STRENGTH OF WELDING.

A Rich Online Environment.
AWS combines the best of content with technology, product, and service to deliver a complete industry package. Visitors to the AWS Website have use of the newest technologies for enhanced education, communication and professional development. It's a rare combination of resources, news, and events of interest to thousands of visitors each month. Easy-to-use site navigation allows unimpeded access while cross-selling techniques for products, and services are employed. Education and certification materials, libraries, online shopping, and a popular series of bulletin boards are only the beginning of online opportunities at AWS.org.


"Accessed by more than 150,000* visits monthly, AWS.org is one of the most effective portals to the welding industry"
*150,00 Visits per month based on conservative average of total monthly visitors from August 1, 2004 - July 26, 2005.

 
A Large, Motivated Audience.
AWS reaches a large audience of industry enthusiasts. In fact, in 2004-2005 AWS.org hosted more than 1,851,548 visits, making it one of the top destinations for welding resources. AWS.org is a leader in the industry with more than 150,000 monthly visits from the United States and around the world. Not only does AWS reach a large industry population, AWS reaches qualified, educated personnel active in company processes and decisions. Be seen. Place your product or service directly in front of your buying client. Our demographics highlight decision-makers from every segment of the welding industry and beyond. That means targeted exposure to representatives seeking product and service information on the AWS website.

A Proven Growth Partner.
AWS.org is an Internet success story with a long record of sustained growth. Since 1995, AWS.org has increased its online readership to reach more than 50,000 visitors each month throughout 2002! While book sales, welding certification, education and conferences continue to fuel online growth, successful presentation of the entire industry and it's products strengthens the site, the industry and enhances your participation through banner advertising. Our success becomes your success with electronic banner ads driving interest and sales to your Website and representatives.

Industry-Leading Ad Products.
Gain a competitive advantage with electronic messages tailored to your new or existing campaign. Our research brings to market a diverse portfolio with proven results through attention-grabbing pop-ups, button, banner, and block ads. Each campaign comes with behind-the-scenes access allowing you to monitor ad numbers and effectiveness to ensure successful campaign strategies, graphics, and messages!

Monitor Internet Activity with Real-Time Stats
With AWS Internet marketing, you are welcome behind-the-scenes to access and monitor real-time activity and daily statistics to better understand audience participation, advertising effectiveness, and view and click rates.

View a real-time demo of banner advertising statistics at http://www.aws.org/a/admin/ads_admin.pl
User name: demo Password: demo.

AWS Marketing Becomes Your Marketing
Reap the benefits of associating with one of the most recognized names in welding, AWS. With more than 83 years of service, our customers have come to rely on AWS and our associate companies for the highest standards of quality.

Enjoy the rewards of our multifaceted national and international marketing programs designed to direct traffic to your site, products and representatives. At AWS we incorporate print and electronic publications, direct mail, video, TV, radio, and Internet as part of our total marketing package. .

Ready for Internet Marketing?
AWS Advertising Representatives welcome your interest in advertising with us and are ready to provide an advertising solution to help drive business to your Website and products. Contact AWS Advertising Representatives.

 Select A Banner that's Right for You.
 
Rate and Size Models
A variety of affordable rates and flexible programs make AWS.org a "Best Buy" for smart campaigns. While others may post inflated flat rates, AWS employs an economical cost per thousand (CPM) rate model. With our CPM you pay only for the visitors who see your ad. There's no waste, no over run, and, because AWS deals specifically with the welding industry, no unspecified audience.

Determine advertising rates by first selecting the type and size ads you wish to run. Next determine the locations you wish to display your ad from the Location Chart below. Next, multiply your ad CPM times the Visitors 6 month average.

Example: $58 (A Large Banner Ad CPM) x 3 (Publication Page 6 Mo. Average of 3081) = $174.00 (Monthly Banner Ad Rate)

Call today to lock into low internet advertising rates!

Ad placement subject to availability.


$42 CPM

$53 CPM

$64 CPM

$88 CPM

$53 CPM

$58 CPM

$80 CPM

 

Ad Location Chart
The following chart is composed of the top producing pages on the AWS website. Other pages are available.

Rank NameLocationImpressions - 6 Mo. Avg.
1Home*www.aws.org72,500
3JobFINDwww.aws.org/jobfind12,300
5Certificationwww.aws.org/certification9,500
5Educationwww.aws.org/education7,200
10Membershipwww.aws.org/membership7,000
6Welding Journal www.aws.org/wj4,500
4Publicationswww.aws.org/publications.html3,000
8Forumswww.aws.org/forum2,900
11Industry Linkswww.aws.org/cgi-bin/buyer2,900
10Expowww.aws.org/expo2,800
7Serviceswww.aws.org/services.html2,000
12Sectionswww.aws.org/sections2,000
Updated July 26, 2005. Based on 6 month average.
*Home page flat rate.

Technical Specifications

  • IMAGES - Resolution, 72 dpi; maximum file size, 15K
  • MAP FILES - Not accepted.
  • ANIMATED BANNER ADS - GIF ONLY.
  • URL - URLs that are redirects and do not allow the browser's Back button to work correctly will not be accepted.

    Ad Generation and Method of Transfer
    AWS is prepared to receive your banner ad via a variety of methods. You may send your ad to us via:

  • E-mail - webmaster@aws.org. Please attach the art file to the e-mail.
  • CD-ROM

    A $75 SET-UP FEE WILL BE IMPOSED ON ALL NEW ACCOUNTS

    AWS will be pleased to compose your banner ad. Call 1 (800) 443-9353, ext. 414 for rates.

    For additional information call your AWS advertising representative at (800) 443-9353 ext. 243, the AWS Webmaster at ext. 414, or e-mail us at webmaster@aws.org.

    AWS WILL USE ALL REASONABLE EFFORTS TO ENSURE THE TIMELY DELIVERY, ACCURACY, AND COMPLETENESS OF REPORTS ON AD BANNER RESULTS. AWS SHALL NOT BE HELD LIABLE FOR ANY CLAIMS AS THEY RELATE TO SAID REPORTS. AWS MAKES NO WARRANTY, EXPRESSED OR IMPLIED, AS TO ANY MATTER, INCLUDING, WITHOUT LIMITATION, THE REPORTS OR THEIR ACCURACY, AND EXPRESSLY DISCLAIMS THE WARRANTIES OF NONINFRIGEMENT, MERCHANTABILITY, AND FITNESS FOR ANY PARTICULAR PURPOSE.

    Publisher reserves the right to reject any submitted advertisement that is deemed inaccurate, offensive or misleading.



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