First of all, 8018 what? What's the suffix? I take it we're talkin SMAW? Second of all, did you hear anything when the weld cracked? Did it crack during welding, some time after or immediately after?
It sounds to me like a preheat issue first of all, and then maybe restraint (evidence what sounds like centerline cracking-and the fact you say 'on site'). What base metal are you welding on?
If the rods were vacuum packed, and the integrity of the pack was maintaind there should be no reason to bake em.