Not a rider myself, yet, but I'd love to go there one time just to check it out. Went to my 1st biker rally a few months ago (ROT rally in Austin, TX). That was quite an experience. And yes, there were no shortages of bikes, babes, or booze.
Have fun man, but always be careful. I'm not much of a "big scene" rider, but part of me wants to go to Sturgis one day.
Have a good time.
Charles