Since the PGA TV viewership has plummeted  and corporate sponsorship has also nose dived because of Tiger Woods recent history, the golfing elite at the PGA have been negotiating with several companies expressing an interest in filling the void.

Narrowly beating out "Tiagra... good for 18 holes!!,  the successful bidder expressed their enthusiasm of trying to live up to their corporate image and melding that with Tiger's zeal for the game.
Today, at a joint press release with Tiger Woods and the new corporate sponsor, the PGA announced their new choice.

Betcha can't just have one!!