interesting. It seems this would be more applicable with robotic welding where there are constant start stops between weld locations. I figured this would be somewhat solved by properly setting up your pre and post purge length. I can't see this being big on manual welding with Tig, where in general you want a few seconds of pre and post purge, and there aren't excessive start stops.
If they are serious about business, they should be able to send you a case study or technical information, besides the two graphs they have on their page. The theory is solid, but 60% seems like a best case scenario.