Hi Jerry,
Have you seen the video that AWS has put together?
http://aws.org/wemco/video.html
Download it and give it a review.
There are other advertisements that AWS has published that helps "spark" some interest and they are listed on the AWS site under publications or education, I don't remember which.
I recommend getting envolved with your local AWS section if you are'nt already, our section is very educationally oriented and is associated with several community colleges in one way or another. High School instructors from our area attend the meetings as well.
I find that some of these sections cover a lot of area and people are having to drive great distances to attend the meetings. I asked AWS to transfer me to a section that is closer to where I live and it took a couple hours of driving off of me. give it a try if you haven't already.
John Wright
PS. post back with your rating of the short movie.