Two sisters, one blond and one brunette, inherit the family ranch.

Unfortunately, after just a few years, they are in financial trouble.
In order to keep the bank from repossessing the ranch, they need to
purchase a bull so that they can breed their own stock.

Upon leaving for a neighboring ranch, the brunette tells her sister,
'When I get there, if I decide to buy the bull, I'll contact you to
drive out after me and haul it home."

The brunette arrives at the man's ranch, inspects the bull, and decides
she wants to buy it.  The man tells her that he will sell it for $599,
no less.  After paying him, she drives to the nearest town to send her
sister a telegram to tell her the news.

She walks into the telegraph office, and says,  "I want to send a
telegram to my sister telling her that I've bought a bull for our ranch
and I need her to hitch the trailer to our pickup truck and drive out
here so we can haul it home."

The telegraph operator explains that he'll be glad to help her, then
adds that it will cost 99 cents a word.

Well, after paying for the bull, the brunette realizes that she'll only
be able to send her sister one word.  After a few minutes of thinking,
she nods and says, "I want you to send her the word 'comfortable.'"

The operator shakes his head.  "How is she ever going to know that you
want her to hitch the trailer to your pickup truck and drive out here
to haul that bull back to your ranch if you send her just the word
'comfortable'?"

The brunette explains, "My sister's blonde.  The word is big.  She'll
read it very slowly... 'com-for-da-bul'."